SIDE STREETS side-streets-title

These are the influencers who are charting a new course in some of the most exciting and vibrant up-and-coming cities in America. They are living the lives of modern pioneers, exploring new territories and paving a nontraditional road.

2015 Jeep Renegade Life Side Streets Oakland Eric Singer


Eric Singer was born with a gift for making things and a determination to do it his own way. He’s used those gifts to create and grow a Portland-based company making a unique product – Shwood wooden framed sunglasses. He made his first pair ten years ago from a branch chopped from a neighbor’s tree. He launched Shwood in 2009 and since then, has been revising and perfecting his designs. Today, Shwood sunglasses are carried in high fashion stores around the world. He loves Portland for its inspiring natural beauty, abundant opportunities for snowboarding and for the makers and doers who flock to the city to make their mark.

The Side Streets of Portland


The Good Mod began as a furniture store that specialized in repairing and selling mid-century modern furniture. Inspired by the British, American and Japanese design of the items they brought back to life, the store has evolved into a design studio in their own right. Today you'll find their showroom stocked with mid-century gems and their workshop filled with beautiful projects commissioned by clients.

The Good Mod, 1313 W Burnside St, Portland, OR
2015 Jeep Renegade Life Side Streets Portland The Good Mod
2015 Jeep Renegade Life Side Streets Portland Voodoo Doughnut

Voodoo Doughnut

Famous for their eclectic flavor combinations and pink boxes, Voodoo Doughnut is the place to go in Portland to grab a cheeky, sweet treat. Iced tea dust, breakfast cereal, cookies and candy bars can all be found as toppings on their wild doughnuts. Their empire is expanding around the world but their heart is definitely in Portland.

Voodoo Doughnut, 22 SW 3rd Ave Portland, OR and 1501 N.E. Davis St, Portland, OR

Jeep® Renegade

See the possibilities and redefine adventure. Throw away your maps and chart a new course. The All-New 2015 Jeep® Renegade can handle whatever is over the horizon.

Explore Renegade
2015 Jeep Renegade Life Side Streets Oakland Renegade Limited