SIDE STREETS side-streets-title

These are the influential millenials who are charting a new course in some of the most exciting and vibrant up-and-coming cities in America. They are living the lives of modern pioneers, exploring new territories and paving a nontraditional road.

2015 Jeep Renegade Life Side Streets Oakland Melissa Davis

Riding with Melissa

After years in the fast-paced world of New York fashion magazines, Melissa Davis packed it all up and brought her Renegade spirit west – first to San Francisco before finally settling in Oakland. Her desire to live “by her own set of rules” brought her to Oakland, where her upstart fashion PR company Ruby Press is helping set the tone and the fashions in one of America’s newest ‘it’ spots. But she’s not just spreading the word to her inner circle; she literally wrote the book on what’s making Oakland thrive. Called ‘This is Oakland: A Guide to the City's Most Interesting Places,’ it is a photo-driven travel/guide book that profiles 90 of the most interesting places to visit in Oakland – from cafes to boutiques – and the innovators who own them.

Photo by: Meg Messina

The Side Streets of Oakland


Oaklandish is a brand of civic-pride oriented merchandise printed by hand in the heart of Oakland. Proceeds from sales support free public events and the Oaklandish Innovators grant program. Oakland has long been a hotbed of renegade activity, where boundaries are redefined and trends created. Oaklandish is committed to keeping that going.

Oaklandish Downtown, 1444 Broadway, Oakland, CA
2015 Jeep Renegade Life Side Streets Oakland Oaklandish Merchandise
2015 Jeep Renegade Life Side Streets Oakland Issues Magazines


People say print is dying but you wouldn’t know it from the stacks of magazines or the packs of customers at Issues. Among the hundreds of titles, you’ll find hard-to-find mags, local zines, cult classics and a super-smart staff to help you locate them all. And they don’t mind if you thumb through the titles before you buy.

Issues, 20 Glen Avenue, Oakland, CA

Doña Tomás

The Temescal neighborhood is a vibrant hub for amazing restaurants and creative small businesses. At the heart of it beats Doña Tomás. They serve hard to find Mexican classics updated with fresh local ingredients from the bountiful Bay Area.

Doña Tomás, Temescal Square,
5004 Telegraph Ave, Oakland, CA
2015 Jeep Renegade Life Side Streets Oakland Dona Tomas Restaurant

Jeep® Renegade

See the possibilities and redefine adventure. Throw away your maps and chart a new course. The All-New 2015 Jeep® Renegade can handle whatever is over the horizon.

Explore Renegade
2015 Jeep Renegade Life Side Streets Oakland Renegade Limited